Business Proposal

Integrated Digital Growth Proposal

Driving growth through performance marketing, creative excellence, and technology.

Prepared for CandidHR
Prepared for
CandidHR
Prepared by
DigiCompanions
Engagement
12 Months
Monthly Retainer
₹1,64,400
01 · About DigiCompanions

A growth partner across marketing, creative and tech

DigiCompanions brings performance marketing, creative production and technology under one roof, so your campaigns, content and conversion systems all work together toward one goal: measurable growth.

01

Performance Marketing

Data-driven paid media that turns ad spend into measurable, high-intent leads.

02

Creative Content Production

In-house design, motion and video that make your brand impossible to scroll past.

03

Marketing Automation

Automated lead flows that capture, route and nurture every enquiry without manual effort.

04

Technology & Web Solutions

Landing pages, integrations and tracking built for speed and conversion.

05

Lead Generation

End-to-end funnels engineered to bring in the right prospects, consistently.

06

GEO / AEO

Generative and Answer Engine Optimisation, so CandidHR shows up and gets cited across AI search and answer engines, not just traditional results.

02 · Objectives

What this engagement sets out to achieve

Clear, measurable goals that guide every campaign, creative and technical decision.

01

Generate high-quality leads

Attract prospects who are genuinely ready to engage with CandidHR, not just clicks.

02

Improve performance & ROAS

Continuously optimise campaigns to lower cost per lead and raise return on ad spend.

03

A seamless lead journey

Build one connected path from advertisement to conversion, with no drop-offs along the way.

04

Strengthen digital presence

Reinforce CandidHR's brand through consistent, creative and credible communication.

03 · Scope of Services

Everything we manage, end to end

Four connected service tracks covering strategy, technology, creative and production.

A

Paid Media Management (Meta Ads)

  • Campaign strategy and planning
  • Audience research and targeting
  • Campaign setup
  • Budget optimisation
  • A/B testing
  • Weekly optimisation
  • Performance reporting
  • Lead quality monitoring
B

Technology Support

  • Landing page development (if required)
  • Existing landing page modifications
  • CRM / lead automation integration
  • Meta Lead Form automation
  • API integrations
  • Lead routing
  • Pixel & Conversion API implementation
  • Tracking setup
C

Creative Services

  • Static creatives
  • Carousel creatives
  • Ad banners
  • Video editing
D

Reel Format Video

  • Up to 6 videos per month
  • Script writing
  • Storyboarding
  • Shoot planning
  • Video shoot
  • Editing
Phase 2

GEO and AEO are not part of the initial scope. After the first 3 months, we'll discuss the next phase of the SEO roadmap, including the potential addition of GEO and AEO.

04 · Basic Monthly Media Plan

A sample monthly execution plan

How a typical month runs across campaign types, the optimisation cycle and deliverables.

Campaign Types
  • Lead generation campaigns
  • Awareness campaigns
  • Remarketing campaigns
  • Engagement campaigns
Optimization Cycle
  • Daily monitoring
  • Weekly optimisation
  • Monthly performance review
Deliverables
  • Campaign management
  • Creative support
  • Landing page support
  • Automation support
  • Monthly reports
Media Spend

Ad spend is separate from this retainer and is billed directly by Meta. We manage and optimise the budget on your behalf so every rupee works harder.

05 · Commercials

One monthly retainer, everything included

A single, predictable fee that covers strategy, technology, creative and production together.

Monthly Retainer
₹1,64,400plus applicable taxes if any, per month
This retainer includes
Media Spend

Media spend is excluded from the retainer and is paid directly by the client to Meta.

06 · Why DigiCompanions

Why growing teams choose us

The strengths that turn a marketing spend into a growth engine.

01

Data-driven marketing

Every decision is backed by numbers, not guesswork.

02

Dedicated account management

A single point of contact who genuinely knows your business.

03

In-house creative team

Design, motion and video all produced under one roof.

04

Technology expertise

Landing pages, automation and tracking done right.

05

End-to-end execution

Strategy to shoot to conversion, handled by one team.

06

Transparent reporting

Clear, honest metrics you can actually act on.

07

Faster turnaround time

Quick iterations that keep your campaigns moving.

07 · Terms & Conditions

The working arrangement

Simple, transparent terms for a smooth engagement.

  1. Monthly retainer model.
  2. Minimum engagement period of 12 months.
  3. Media budget is excluded and paid directly to Meta.
  4. Scope outside this proposal will be billed separately after approval.
  5. Payment is made in advance at the beginning of each billing cycle.
Let's begin

Let's build CandidHR's growth engine

Thank you for considering DigiCompanions as your growth partner. We look forward to helping CandidHR achieve measurable business growth through strategic marketing, compelling creatives, and robust technology solutions.

Approve & get started